Atlantic City’s Hard Rock Casino and Ocean Resorts Casino went live last Thursday in some of the biggest grand openings in a very long time. This takes New Jersey’s thriving gaming market to a whole new level and it is even about to get better.
Atlantic City’s Hard Rock casino on Tuesday afternoon quietly rolled out its online gambling operation just five days after its highly anticipated land-based casino opened its doors to patrons. Reportedly, this will not be the last time we are hearing of the launch of online gambling operations in the city – Ocean Resort Casino is apparently also preparing itself to offer online gambling to the New Jersey market.
According to the director of the state Division of Gaming Enforcement, David Rebuck, Hard Rock’s equipment and systems all passed the necessary tests and were thus cleared for operations. The operator’s online gambling site is now the 26th operational legal gambling site in the state. As for Ocean Resorts Casino’s supposed online offering, Rebuck confirmed that it is still in its testing phases with the New Jersey gambling regulators.
“Our online gaming team has done an amazing job launching one of the most dynamic online gaming experiences in the industry,” said Hard Rock’s Atlantic City president, Matt Harkness. “We’re excited to extend the Hard Rock brand beyond the Boardwalk and let casino players (play) across the Garden State.”
Hard Rock joins six other online casino gambling licensees including Resorts, Tropicana, Caesars interactive-NJ, Borgata and Golden Nugget. The state’s new gambling regulator also approved a number of companies that partner with the Atlantic City casinos.
New Jersey’s internet gambling begun officially in 2013 and has grown steadily since then into a very huge revenue source for both the state and the operators. In 2017, internet gambling brought in a whopping $245 million for Atlantic City casinos – this translates to about 10 percent of their total revenue.
Things are certainly looking up in this regard especially considering the fact that sports betting which kicked off in New Jersey last month will also be in the mix. This will without a doubt take the state through a quick period of recovery as these two new revenue sources – online gambling and sports betting – were lacking during the two-year period within which five of Atlantic City’s 12 casinos shut down. Already, two of them, that is, Hard Rock and Ocean Resorts casino, have been reopened and this proves that the state is indeed about to regain its former glory.
