This year’s NFL Super Bowl went down in history as one of the most memorable ones. From outstanding performances to great games and a massive turnout, it is certainly going to linger in our minds for much longer. One of the other things that really stood out about the Super Bowl was the fact that crypto and sports betting ads appeared several times during the event.
Like previous events, the ad spots at the 2022 Super Bowl were pretty pricy. The crypto-focused businesses had to part with a pretty penny to push their marketing agenda to the huge audience at the Super Bowl. As it turns out, every second of ad time was worth it.
According to Sensor Tower, a company that specializes in data research, three of the top mobile brands that were advertised at the Super Bowl LVI were crypto apps. This is even though many of these apps were already being outspent by their traditional counterparts.
The Winners
The biggest winner turned out to be Coinbase Global Inc., one of the world’s most renowned crypto operators. Its ad was perhaps the most favorable of the bunch. That is because it was not only creative but also drove the message quite well. The response was so good that there was a massive influx of visitors who ended up crashing the company’s app. App installs have also increased significantly since.
Other crypto apps that also managed to get more followers after the Super Bowl included Etoro and FTX. Joining them were some of the most popular sports betting apps in the United States. The DraftKings sports betting app only came second to Coinbase when it comes to the number of new users it netted thanks to the Super Bowl ads. Caesars Entertainment Inc.’s sports betting offering was not far behind DraftKings.
Cause for Concern?
While these Super Bowl ads were successful, there have been a few concerns that have been aired. The issue of responsible advertising which has been a key conversation in the world of betting is also now beginning to take off in the crypto world.
Among the sentiments that were shared about the event was that it sold something other than the future that blockchain and crypto promised. These, of course, can be backed by some pretty solid points.
Still, it is worth acknowledging that crypto has indeed come a long way. Mainstream recognition like in the Super Bowl might just have opened doors to what the future of crypto and sports betting will look like.
