Esports is getting closer and closer to going mainstream thanks to recent efforts and developments that are being driven by a number of interested and curious parties. One of the most notable developments so far are efforts by the Global Association of International Sports Federations (GAISF) and the International Olympic Committee (IOC) both of who have joined forces and recently announced that they will be hosting an Esports forum on July 21.
The forum whose key purposes is to act as a gauge of whether or not Esports can be part of Olympics will involve professional Esports players, Esports teams, games publishers, sponsors and event organizers as well as members of the International Sports Federations and National Olympic Committees. The forum’s primary objective will be to “explore synergies, build joint understanding, and set a platform for future engagement between Esports and gaming industries and the Olympic Movement.”
“Along with the IOC, the GAISF looks forward to welcoming the Esports and gaming community to Lausanne. We understand that sport never stands still and the phenomenal growth of Esports and gaming is part of its continuing evolution. The Esports Forum provides an important and extremely valuable opportunity for us to gain a deeper understanding of Esports, their impact and likely future development, so that we can jointly consider the ways in which we may collaborate to the mutual benefit of all of sport in the years ahead,” said Patrick Baumann, the president of GAISF.
From what we could gather the terms used in the details of the forum’s objectives, the IOC and GIASF are not only trying to promote inclusivity but also trying to find ways of making sure that Esports will make some money for the stakeholders. On offer during the July 21 forum will be a series of talks and panels with regards to how the Olympics and Esports can work together.
In addition to this, the forum will include discussions on Twitch’s success and mode, the push for gender equality and inclusivity, governance structures as far as Esports is concerned and the lives of the professional Esports players.
Esports has continued to grow at an insanely fast pace and is now even considered to be the next biggest frontier in influencer marketing. While it is undeniable that the Esports environment is brimming with potential, advertisers will certainly have to reshape their sponsorship strategies so as to match the unique nature and dynamism of the Esports space.
Even if the Esports forum is successful, Esports is not going to be part of the 2020 Olympics but in 2024 we might finally get to see the first Esports Olympics. This is somewhat a blessing in disguise as it creates room for the committee to lay out suitable guidelines for Esports at the Olympics while at the same time getting acquainted with the nature of the Esports space through existing competitions such as the Overwatch League.
