As sports betting in New Jersey and the United States as a whole continues to pick up steam, Resorts Atlantic City has been busy adding a number of partners to support its bid to offer services to the sports betting market. Just a little over a month after landing a sportsbook partnership with renowned daily fantasy sports provider DraftKings, it was announced that Resorts on Monday, July 2 had inked a deal with SBTech, an industry-leading sports betting solutions provider for the regulated online gaming industry.
The deal will see SBTech “provide its sportsbook solution across on-property, online and mobile channels” in New Jersey. It also marks the second partnership agreement that SBTech has gotten into since the United States Supreme Court ruled to repeal the Professional and Amateur Sports Protection Act in May. The first partnership deal was with Churchill Downs – both deals are quite similar since both casinos will be leveraging the SBTech platform for their full omnichannel offering across all channels. There will be a lot of focus on on-property solutions that will hopefully provide a land-based solution for the future.
Resorts, through the partnership, will now be able to launch a fully-integrated omnichannel sports betting solution with an emphasis on mobile-friendly features like bet builder solution Your Bet or SBTech’s live betting innovation Pulse Bet.
In addition to this, Resorts will also be outsourcing its risk management and trading SBTech – SBTech will implement a bespoke risk management strategy that will be enabled by proprietary trading operations. This will, in turn, allow Resorts Casino to achieve genuine differentiation and at the same time achieve control of its liabilities will avoiding the influence of the wider pool-based risk management.
“After conducting a comprehensive selection process to find the right sports betting supplier, we feel that SBTech offers the right combination of deep regulatory expertise in the world’s most dynamic and demanding markets and the scalability to support our ambitious multi-vertical plans,” Resorts Casino Hotel president and chief executive, Mark Giannantonio said.
Partnering with SBTech is going to be great for Resorts Casino not just because the solutions provider provides players with uninterrupted access to sports and casino products from a wide range of devices but also because SBTech has superbly flexible gaming solutions. Resorts will benefit immensely from the exceptional configurability of the SBTech platform that is further supported by the very best business intelligence and reporting capabilities.
“Our strategic partnership with Resorts represents the next stage of our long-planned penetration of the US market. SBTech’s renowned commitment to delivering leading-edge solutions across all channels and intelligent responsible gaming infrastructure will help us develop a sports betting offering that will benefit our partners and promote best practice and the strongest levels of consumer protection,” SBTech CEO, Richard Carter stated during the Monday announcement.
