Leading sports betting solutions provider, SBTech continues to snap up new business and partnerships in the United States. One of its latest deals involves a partnership with Golden Nugget Casino to launch an omnichannel sports betting solution for Golden Nugget’s casino in Mississippi in New Jersey. Under the new partnership, SBTech will be integrating its sportsbook with Golden Nugget’s existing online gaming platform in the two states, providing a full platform and a sportsbook solution that will include integration into their existing casino management systems.
In addition to this, the sport betting solutions provider will also be responsible for developing a custom and highly flexible front-end for Golden Nugget in a bid to ensure maximum differentiation. In a similar note, SBTech will apply a bespoke trading strategy and non-pooled risk management that is powered by unrivaled levels of automation which will give Golden Nugget Casinos the opportunity to shake up the United States market with its unique pricing for all sports.
“Since sports betting is a critical component of our successful expansion for online betting and gaming in the US, SBTech persisted through our arduous review process. In the end, we knew SBTech was the right partner for us because of its industry-leading retail and online technology, their significant and diverse regulatory experience, as well as its innovative product-driven approach,” Golden Nugget Casino’s senior vice president, Thomas Winter commented.
The partnership is also set to significantly contribute to SBTech’s endeavor to meet the licensing requirements set by both Mississippi and New Jersey. Both companies will benefit from SBTech’s live offering which will reinforce the long-term success of Golden Nugget’s sportsbooks. Customers can expect to enjoy some of the industry’s widest range of events and markets and groundbreaking new mobile-focused features like Action Betting and Pulse Bet, both of which will boost in-play turnover from key gaming demographics.
“I’m very pleased to confirm our latest strategic partnership with a major US operator. Golden Nugget fully shares our vision of leveraging the power of innovation to achieve sports betting success, and as the US market matures, I’m confident of the potential for further collaboration in multiple jurisdictions,” Richard Carter, the SBTech CEO said.
SBTech’s Partnership with Rocket X
Rocket X, which operates a number of gambling sites in the United Kingdome has also recently struck a partnership deal with SBTech. This one also involves supplying the former’s sportsbook to a number of UK-facing sites. The partnership was contracted directly in conjunction with LeoVegas, a leading Swedish mobile gaming operator that created the Rocket X brands earlier in March in a move to consolidate its UK assets.
“The strength of SBTech’s in-play coverage, its technological and regulatory expertise, proven track record of powering high-growth operators in the UK and wide range of responsible gambling controls were at the heart of our decision to sign this agreement. With the power of one of the industry’s top sportsbooks behind us, I’m confident of achieving a significant share in the uniquely competitive UK market,” Rocket X CEO, Mark Good said.
