Tag: Crypto.com

There Are Now Over 221 Million Crypto Users

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According to a recent report published by Crypto.com, a renowned crypto and bitcoin publisher, the number of cryptocurrency users rose to a whopping 221 million in June 2021. In the ‘Measuring global crypto users: A study to measure market size using on-chain metrics, July 2021’ report, 2021 has been a very good year for the sector. January, February, and April particularly proved to be monumental to the growth. Bitcoin’s bear run had something to do with this but that is just a small piece of the puzzle.

“Bitcoin led growth from January to April, as heavyweight institutions like PayPal, Microstrategy, Visa, and Mastercard announced plans to support crypto. Similarly, Ethereum saw significant growth in May and June as institutional investors continued to favor the token,” reads a section of the report.

Crypto.com leveraged data from some of the world’s top crypto platforms for this study. These include popular names like Binance, Kraken, Bitfinex, BitMEX, Deribit, Liquid, BitFlyer, and even Crypto.com itself. Of the 221 million crypto users, about half were Bitcoin owners. Ethereum, another popular digital currency, also showed its might with about 10 percent of that market share.

While the number of crypto users is certainly very impressive now, even more growth is on the way. 2021 has been quite the year for crypto. The accelerated growth is set to be catalyzed by other developments such as some governments accepting crypto as legal tender.

Is It Time to Invest?

Lots of people have still held out on buying into crypto. The volatility of the space is still a big problem. 2021 has been kinder to cryptocurrencies than other years. There were of course a few low moments for the sector. For many of the hold-outs who missed out on the previous crypto investing frenzies, this might be a very tempting opportunity to go all in.

However, as good as things seem to be, there is no guarantee that we’ll see any more record-breaking highs. This is especially true for 2021. That said, if you are interested in crypto you might need to evaluate why exactly you are buying into it. Crypto is still a very risky investment and this should guide your decisions.

It is possible to find ways to minimize or limit your risk. Still, you need to understand what it is that you are getting yourself into. Ideally, investing in crypto should be more like a long-term investment. With that, it is possible to reap the full benefits of the sector once crypto succeeds.

Formula 1 Enlists Crypto.com as Sprint Series Sponsor

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On Tuesday, June 29, Formula made a grand announcement that it has enlisted Crypto.com to be its inaugural partner for the new Sprint series for 2021. This is not the first partnership between crypto businesses and non-crypto entities. However, it is a very big deal especially considering all the things that it promises with regards to the growth of digital currencies in the mainstream.

Already Crypto.com has amassed a customer base consisting of over 10 million users across the globe. This makes it a valuable partner for Formula 1 and the two can certainly learn and gain a lot from each other.

Fostering Performance and Innovation

As per the terms of the five-year partnership agreement which is projected to be worth over $100 million, Crypto.com will now enjoy brand presence across all F1 events. As mentioned earlier, this will begin with the Sprint qualifying format where Crypto.com will have trackside slots. The first of these will be the British Grand Prix that will go down at Silverstone on July 17.

Speaking on the new development, Formula 1 President and CEO Stefano Domenicali said that the partnership deal was part of the wider plans to “attract progressive global brands anchored in performance and innovation.” Fans can therefore not only look forward to an exciting new format but also new products. Crypto.com’s commitment to becoming carbon negative also aligns quite well with Formula 1’s sustainability goals which makes the partnership even more promising.

Bringing Cryptos and NFTs to Formula 1

It would be hard to talk about this partnership without mentioning what it means for the crypto industry. Formula 1 is already one of the most prestigious and most popular sporting series on the planet. This makes it a great way to push crypto to the mainstream even further.

In addition to being Formula 1’s Cryptocurrency Sponsor, Crypto.com will also be its official NFT partner. The goal is to democratize the world of crypto for Formula 1 fans through unmatched experiences and education.

“We look forward to many years of innovating together and will begin at the Belgian Grand Prix, where we will present a brand-new award. We are also excited to partner with F1 in the development of exclusive NFTs, connecting fans to the sport in new and innovative ways,” Kris Marszalek, co-founder, and CEO of Crypto.com commented.

It is an exciting time for the world of crypto thanks to all these developments. With more and more businesses beginning to take crypto seriously, we should expect to see even more partnerships and sponsorships in the future.