Casinos are always looking for new and innovative ways to attract new customers and to get their existing customers excited about gaming. Online gaming was just the beginning and a lot of fresh ideas have sprung up since then, some successful and others entirely bizarre. Still, more and more innovations are being pursued in a bid to revolutionize casino gaming in the same way that online gaming did.
One of the newest innovations in casino technology that is currently being tested is virtual reality (VR). This admittedly exciting new concept will allow players to “compete against each other for cash prizes in spirited VR tournaments.” This was through the efforts of both International Gaming Technology (IGT), a game developer and HTC Vive, a renowned virtual reality hardware developer. The two hardware developers collaborated to launch the new Virtual Reality product referred to as “Virtual Zone” at Boyd Gaming’s, The Orleans in Las Vegas which makes the casino the first and only operator with such an offering.
The pairing is a rather strong selling point for this new idea – HTC delivers the amazingly-engineered immersive virtual reality headgear that takes players into IGT’s Virtual Zone, the virtual reality competition arena that pits the players against each other in a series of skill-based gaming tournaments. Obviously, the winner gets to walk away with a prize.
Is This the Future of Gambling?
While it is certainly too early to tell which direction this will take, it is quite clear that casino gaming is diverging from the traditional casino floors and virtual reality might be a fresh extension of that trend. This is especially because of the fact that the casino industry has been trying to engage with the millennial generation that is not very fond of traditional casino gaming.
Esports is a great reference – casinos are slowly catching on to the reality that gladiatorial nature of competitive video gaming is far more appealing to younger markets as when compared to the one-dimensional and strategy-devoid slot machines.
With virtual reality, it is safe to say that virtual reality might end up redefining gambling games and make them work as spectator sports. Most casino games have been perfected for decades, and even centuries, which makes them ripe for a bit of innovation. The ultimate goal is to keep the players excited about a casino’s offerings. In the unlikely case that this goes south, there are a number of great alternatives, some of which have not even been thought of yet.
