Tag: Partnership

AC Milan Teams Up with TG.Casino to Expand Exclusive iGaming Experiences

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As part of their latest digital gaming strategy, AC Milan has appointed TG.Casino as its regional iGaming partner in Europe. The news, which became public not too long ago, represents a huge milestone for both parties.

A Win-Win Move

Most notably for gambling fans who also enjoy football, TG.Casino is now in a position to capitalize on AC Milan’s extensive worldwide reach to boost its standing within the very competitive iGaming sector.

The CEO of TG.Casino, Gauresh Mahadik, was very enthusiastic about the cooperation and the tremendous opportunities it presents for TG.Casino to rise to the top of the iGaming industry. In his vision of a mutually beneficial partnership that benefits businesses and their respective audiences, he stressed the strategic value of taking advantage of AC Milan’s broad appeal and impact.

Additionally, this historic relationship highlights AC Milan’s dedication to innovating and engaging with its fans. Granting TG.Casino the exclusive status of Official Regional iGaming Partner, the renowned team can now offer fans unparalleled access to one-of-a-kind experiences and prizes, deepening the connection between the club and its very passionate fanbase.

Executive Chairman of Football Media Dean Akinjobi described the partnership for its groundbreaking impact in the world of sports sponsorship. Akinjobi outlined a comprehensive strategy aimed at maximizing the partnership’s impact through innovative marketing and activation initiatives to maximize the impact.

Good News for Token Holders

Holders of $TGC tokens, the native cryptocurrency of TG.Casino, stand to gain greatly from this partnership. From VIP access to exclusive AC Milan events at the iconic San Siro stadium to coveted tours of the revered Milanello training facility, they can look forward to a journey filled with unmatched experiences and rewards in the world of crypto casinos.

With its 2023 launch as the first online casino to run on the Telegram platform, TG.Casino is just one of several iGaming companies hoping to cash in on the rising popularity of football and cryptocurrencies. This is a one-of-a-kind chance to pioneer new paths of development and acceptance within the landscape of the iGaming industry.

Already, the United European Football Association (UEFA), which is the governing body of football in Europe, has made a crucial step toward cryptocurrencies. For the 2024–2027 season of the elite Champions League, this organization is trying to get sponsors from the Exchange business. On its own, this is encouraging news for the potential convergence of cryptocurrency and sports, and it may just be the beginning.

Everton FC Inks Partnership with Crypto Casino Stake.com

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Everton FC, an English Premier League team, has recently struck a multi-year agreement with the online casino and sports betting website Stake.com. This cooperation is yet another example of a crypto-sports collaboration as the sector continues to expand across the globe.

As expected of man crypto venture, the figures floated around have been nothing short of mind-blowing. The sponsorship agreement with the Australian casino is reportedly “the highest value front-of-shirt deal in the club’s 144-year history.” However, the specific sponsorship value has not yet been revealed.

In light of the recent developments, Everton’s Chief Executive Officer, Professor Denise Berrett-Baxendale, said that Stake.com is an ambitious organization with excellent expansion ambitions. He further noted that the company’s employees are extremely thrilled to be collaborating with Stake.com at this point in the company’s development.

He also praised his staff for the outstanding progress they have achieved over the last several months and their relentless effort to clinch the partnership contract that is the largest in the club’s entire history.

Stake.com’s History

Stake.com is recognized as one of the most successful operators and largest brands in the gaming and sports betting industries despite just having been established in 2017. As a result of its rapid growth, it now processes more than 80 billion transactions each year and has more than five million registered customers. As part of its extensive worldwide sponsorship portfolio, Stake.com is happy to expand its partnerships with a broad range of well-known athletes, celebrities, and organizations.

Stake.com is a privately held company with over 200 employees located in a variety of different legal jurisdictions. The organization does its business in the United Kingdom under the domain name Stake.uk.com and is licensed to do so by the Gambling Commission under the name TGP Europe Limited.

This agreement adds another layer of depth to Stake.com’s already vast global sports sponsorship portfolio. That already includes relationships with the UFC, soccer icon Sergio Aguero, and English football team Watford FC, in addition to worldwide multi-platinum musicians.

 A Few Setbacks

Currently, the UK is considering gaming reform, which might have an impact on the agreement. A blanket ban on betting firms giving significant shirt sponsorship was seriously under consideration. The United Kingdom government has, however, chosen to defer plans to prevent gambling corporations from sponsoring the jerseys of English football teams.

There appears to be some fan backlash, though. Over 20,000 individuals have signed a petition condemning Everton’s record sponsorship arrangement with Stake.com.

MasterCard Warms Up to Crypto Credit and Debit Cards

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The world of crypto is inching closer and closer to mainstream adoption as more of the world’s largest institutions continue to ramp up efforts to be part of the revolution. Mastercard, one of the world’s leading payment services providers, is the most recent organization that is making a big play for crypto.

Recently, the company has revealed its plans to make it easier for its users to use digital currencies. Both customers and merchants with Mastercards will have the opportunity to use debit and credit cards with crypto capabilities. In addition to that, the customers will also have the chance to buy, sell and hold some of the digital currencies. For this group of users, Mastercard is also preparing to launch branded crypto cards.

Partnership With Bakkt

Crypto markets around the globe have grown immensely over the years. While it is certainly not too later for new players to enter the market, success usually depends on having the right partners. Mastercard’s venture into the crypto market is happening via a recently-announced partnership with Bakkt, a digital asset platform popular among crypto users.

As per the terms of the agreement, Bakkt will be working behind the scenes as a provider of custodial service for those who sign for Mastercard’s crypto offering. The crypto firm’s custodial wallets are what will make it possible for users to trade and hold crypto.

“Together with Bakkt and grounded by our principled approach to innovation, we’ll not only empower our partners to offer a dynamic mix of digital assets options but also deliver differentiated and relevant consumer experiences.”

Sherri Haymond, executive vice president of digital partnerships at Mastercard.

In a sense, this is a major extension of a previous announcement Mastercard made regarding allowing crypto transactions via its network. That promise is shaping up quite nicely.

The Implications

Mastercard’s announcement represents a unique opportunity for cryptocurrency expansion in the United States as well as other parts of the world. To begin with, sectors such as online casinos and gaming that rely on crypto will likely have more ways of using digital currencies. Increased interest in crypto is also impacting the interested companies in rather unexpected ways.

For instance, MasterCard stock went up just 0.4% following the announcement. That is modest but it proves that there is interest in the crypto sector. Shares of Bakkt, on the other hand, skyrocketed more than 86% after the announcement. That lifted the company’s market capitalization to about a whopping $850 million.

LeoVegas Ventures into Esports Betting with Pixel.bet

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Mobile casino specialist LeoVegas, through its wholly-owned investment company LeoVentures Ltd., has recently made its debut into the esports betting market. This move was officiated last Thursday when the Stockholm-listed LeoVegas announced that its LeoVenture’s arm had purchased a 51 percent stake in the Malta-based esports betting platform Pixel.bet for a whopping €1.5m payable through issued shares. The acquisition deal is expected to close in in the current quarter of the year through a new share issue.

The gambling industry has been rather laid back when it comes to esports betting, only making tentative forays into the space but this is beginning to change thanks to the explosive growth of esports in terms of attendance, viewership, sponsorships, and media coverage. These developments have pushed more gambling operators or at least consider the possibility.

“Esports is an international and fast-growing area that engages millions of viewers and players every month. With this investment in Pixel.bet we as a Group will gain a unique insight into a new and fast-growing segment,” commented Gustaf Hagman, the LeoVegas’ Group CEO and co-founder of LeoVegas Mobile Gaming Group.

This is a huge step forward for esports betting and even though Pixel.bet will initially not have a significant effect on the LeoVegas Group’s revenue or financial standing, the acquisition is expected to pay off decently in the long run.

“In Pixel.bet we have found a passionate team of entrepreneurs who come from the esports community,” Robin Ramm-Ericson, Managing Director of LeoVentures and co-founder of LeoVegas Mobile Gaming Group, said. “With its strong technology and mobile-first gaming experience, Pixel.bet is a perfect match for the LeoVegas Mobile Gaming Group. Together we will drive development for the absolute premier experience in esports betting.”

The Pixel Holding Group has confirmed via its Pixel.bet entity that it is now ready to embark on a new phase of operations that will primarily be about “gearing up for a broader launch of its business”. Sweden and the Nordics are reportedly the initial focus markets for the company though it is still eying further international growth.

“We love esports. And we love betting. We want to create value for enthusiasts and add something truly extra to our community. Pixel.bet is, for example, the first to offer log-in with mobile BankID and instant withdrawals. In LeoVentures we have now found a unique partner and investor that understands and shares our passion,” stated Eirik Kristiansen, CEO of Pixel.bet.