The World Cup season is gone but the tears, anticipation, and disappointment are still fresh in the minds of football enthusiasts from every part of the globe. It was an exciting time and everyone can attest to this fact regardless of how everything turned out. This time though, there were so many wins that came with the FIFA 2018 World Cup that went down in Russia.
Business was good in so many fronts but crypto turned out to be the main highlight. People were not only able to place bets using various cryptocurrencies but also pay for flights, hotels, food and even alcohol during the World Cup season. This was a huge milestone for the crypto ecosystem as it set the stage for even greater developments.
The World Cup aside, it is becoming clearer that the idea of cryptocurrency is beginning to become more acceptable in several different sectors. Even more interesting is the fact that more and more celebrities are backing cryptocurrencies – these include sports figures and athletes. Clearly, something is being done right and if things continue along the same path, then we should have another revolution in our hands pretty soon.
Didier Drogba Becomes a Crypto Ambassador
The iconic former Ivory Coast player is the latest entrant into the long list of celebrity athletes who have endorsed cryptocurrencies. Russian news outlet, RT reports that Drogba has recently signed up to the official ambassador for a new digital currency-based social networking platform known as all.me. In an interview with RT, Drogba expressed his strong faith in the project saying that he believed in it “a lot”. He even wore an all.me branded t-shirt during the interview to stress how firm his support for the project is.
Founded in 2015 by Artak Tovmasyan, an Armenian businessman, all.me reportedly raised $30 million when the website was launched and is planning to conduct an initial coin offering (ICO) in the fourth quarter of 2018. The platform is quite unique especially because it promises to share half of its advertising revenue with users based on factors that include activity, content, and popularity.
Ronaldinho Launches His Own Cryptocurrency
Brazilian football legend and 2005 Ballon d’Or award winner, Ronaldinho has also recently announced the launch of his own digital currency – Ronaldinho Soccer Coin (RSC) – which is also part of wider ambitions to venture into the global Esports industry, another emerging and rapidly growing market.
The Ronaldinho Soccer Coin project is aimed at developing, among other things, a football academy, and a betting platform and marketplace. In addition to this, the project will invest in hosting amateur and global league matches as well as in the development of virtual reality stadiums which will be used to compile blockchain database to assist in the analysis of player skill and subsequent creation of new teams.
These two are not the only athletes that have shown interest in crypto and as the year progresses we should see even more endorsements and partnerships.
